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Permanent Life Insurance

At Life Insurance Pro, our commitment is born from the belief that individuals should be relieved from concerns regarding the financial well-being of their loved ones upon their passing. To address this, we provide comprehensive life insurance solutions, encompassing not only permanent life insurance but also various other plans tailored to individual needs. While permanent life insurance remains a crucial component, it is essential to recognize that individuals may require ongoing coverage beyond milestones such as mortgage repayment or children's college graduation.

Our aim is to ensure that individuals have sustained coverage, granting them peace of mind in the assurance that their family can maintain their lifestyle seamlessly in the aftermath of their death.

Our Reviews

Excellent4.8 Based on 542 reviews from ★★★★★ Doraz was a delight to work with, very helpful, considerate and very well informed .Muriel WhittyMuriel Whitty ★★★★★ Domaz did a wonderful job for me. I felt like she did a very good job in getting me what I wanted and needed for my trip. Great thank you to her.Mark MemorialMark Memorial ★★★★★ Sehar Bajwa was very helpful and gave me all the options for my travel insurance policy and followed up with e mail confirmations.Thanks Sehargamin Diasgamin Dias ★★★★★ I was shopping around for travel insurance and decided to work with Sehar Bajwa Her professionalism and expertise are exemplary. She was able to answer all our questions, responded in a timely manner, and provided a great client experience overall. If you are looking for this type of service, I have no hesitation whatsoever in recommending her.Keith BalconKeith Balcon ★★★★★ Courteous, polite and efficient.Dornaz was great.Steve DufresneSteve Dufresne ★★★★★ Dornaz. Was very helpful. Patient and went out of her way to explain the travel policy to me.Excellent person. And I would highly recommend your firm just from my experience with her.Rosemary HeskaRosemary HeskaRosemary Heska ★★★★★ Dornaz has been extremely helpful, professional, patient & pleasant in our recent travel Insurance business recently. Thank you Dornaz!Jill & RalphJill GeigerJill Geiger ★★★★★ I went online to look into travel insurance as mine was expiring soon. I filled in the information needed and expected a call from a representative.Sehar Bajwa called me a little while later. She went through my application with me and quoted me the rate. The rate was lower than I was given online. I told Sehar that I wanted to take the insurance with Allianz.Sehar was very helpful, answering my questions and putting my application through. A few hours later my travel insurance policy came through in an email.Thank you Sehar for all your help.Sincerely,Cindy WileyCindy WileyCindy Wiley ★★★★★ Wonderful professional servicesylvia bradleysylvia bradley ★★★★★ My agent went over and above to make my experience a great one .. she searched to make sure I got the best policy and price available.. highly recommend my agentMary RolMary Rol ★★★★★ Dornaz was most helpful in helping me to understand and complete our application for travel insurance. She is polite and cheerful to deal with and answered all my questions.Lea HajnrychLea Hajnrych ★★★★★ Had a great experience with George Solomonov. Was very informative, knowledgeable with all questions and kept up with my busy schedule. Highly recommend George!!Peter RizkPeter Rizk ★★★★★ Dornaz got me a less expensive plan and canceled the one I mistakenly purchased. She was very professional and completed things in a quick efficient manner. I’ll be back next year.Stewart ClowStewart Clow ★★★★★ Very obliging and helpful. Will go back again when needed .Barbara WhatesBarbara Whates ★★★★★ I have used Dornaz for several of my group trips, always helpful. Enjoy dealing with herThank youLynda RussellLynda Russell ★★★★★ Artmiz was quick, efficient and she made the process of booking travel insurance a BREEZE. I highly recommend Alliance for your travel insurance needs.Sam CrosbySam Crosby ★★★★★ Thank you Dornaz, your help was effective and clear .George El KhalGeorge El Khal ★★★★★ Agent was very helpful, polite and efficient.Ron BenvenutoRon Benvenuto ★★★★★ Dornaz was exceptional in helping me with getting both my travel and medical insurance. She was always available to answer all my questions and concerns and the whole process went smoothly. I would highly recommend Dornaz to anyone looking for travel insurance.Ann CoxAnn Cox ★★★★☆ Dornaz was very helpful everything went smooth !ThanksSherryl EnnsSherryl Enns ★★★★★ Dornaz was most helpful in clarifying my questions regarding the Travel Insurance I had obtained from the associated Manulife website.Alaire ZaversAlaire Zavers ★★★★★ Dornaz was very helpful in getting my insurance coveragelizzy0860lizzy0860 ★★★★★ Thank you Artmiz for pulling everything together so quickly for me.Your professionalism and level of service is second to none.I have purchased coverage a few times traveling across Canada, the US and Europe.Thank you again Artmiz 😎Frank MarchiondaFrank Marchionda ★★★★★ Very efficient and provided just the coverage we needed.Bonnie WincharBonnie Winchar ★★★★★ Dornaz wes very helpful in regard to obtaining medical insurance for our upcoming cruise.Cathy GreinerCathy Greiner ★★★★★ Ms. Dornaz Samiei is a great person, very professional to contact for your travel medical insurance in the future. I highly recommended her great services with a very good understanding and caring. Thank you Dornaz.Minh L. NguyenEdmonton, Sept. 16, 2025MinhLuong NguyenMinhLuong Nguyen ★★★★★ Dornaz was extremely helpful with my travel requirements for insurance, she was knowledgeable, found me the best cost for insurance, as well made sure I understood if anything is to happen to call the insurance company number first before doing anything else. This is a very very important step for any traveler who has an emergency or not.Thank you Dornaz…Karen GreenKaren GreenKaren Green ★★★★★ Sehar Bajwa was very helpful in finding us travel insurance. I did shop around and compared policies. She answered all my questions and got me the best price.Ettie Van DijkEttie Van Dijk ★★★★★ Dornaz was very knowledgeable about the travel insurance programs she was offering. She was very professional yet extremely personable and patient answering any questions we had.Dave BaldwinDave Baldwin ★★★★★ I had a very smooth transition with dornaz.she was very professional and a pleasure to deal with.she done my travel insurance in record time and I would like to thank her very much.Gordon GuyGordon Guy ★★★★★ Dornaz was excellent helping my mother get travel insurance for her upcoming weekend trip. Highly recommend her and Alliance Income Services CorpCraig StewartCraig Stewart ★★★★★ I found Dornaz very helpful at brokering the best travel insurance from various vendors that will meet my personal needsBarb KralerBarb Kraler ★★★★★ Dorman was most helpful in arranging my travel insurance, very friendly and knowledgeable , I feel I’m safely covered and ready to enjoy my upcoming vacation!Thankyou so much 🙏Sharon OpheimSharon Opheim ★★★★☆ Just dealt with Sehar Bajwa to obtain a travel insurance for myself and my spouse, she was very patient and answered all my questions that I had. My insurance was completed within minutes and confirmed, she got me the best price compared to other insurance companies that I contacted.Thank you Sehar and all the best.Manuel AraujoManuel Araujo ★★★★★ Today I had the pleasure of dealing with one of your agents, Dornaz Samiei, to obtain travel insurance for an upcoming trip. Dornaz was knowledgeable, professional, courteous and cheerful in her interaction with me. It was a real pleasure being served by a representative with these desirable qualities. You are very fortunate to have her as an employee. Please convey my appreciation to Dornaz for a job well done!David PenneyDave PenneyDave Penney ★★★★★ I was a pleasure working with Dornaz getting our travel insurance. She was so pleasant and helpful and took the time to shop for the best deal. We lost connection and she called back immediately which is getting to be a rare trait these days. Muchly appreciated and thanks.Ron SynchenaRon Synchena ★★★★★ My experience with Alliance Services Corp. Everything was excellent, and the agent I interact with was really up to his game. He answered all my questions clearly and helped me out.Frontline Arctic SecurityFrontline Arctic Security ★★★★★ Dornaz was very helpful in arranging medical and trip cancellation insurance for my family. I called back with multiple questions and she provided clear answers. She is efficient and a pleasure to work with - I highly recommend her!Heather MacKenzieHeather MacKenzie ★★★★★ Dornaz and other Alliance agents have provided exceptional service. Thank you Alliance, (price was good too). Bozena E.EllaElla ★★★★★ Excellent and caring customer serviceMaria CostantinoMaria Costantino ★★★★★ Dornaz at alliance was very efficient to get my travel insurance stated. Prompt service and she seems very professional.I felt comfortable dealing with her on the phone and very detailed about how the coverage worksI will definitely in future go back to AllianceThank you DornazShiraz AliShiraz Ali ★★★★★ Excellent customer service from Dornaz. Thank you kindly for the great service & for explaining everything so well to me. Much respect.Victoria FudgeVictoria Fudge ★★★★★ Our agent Artmiz was very knowledgeable and answered all of our hypothetical travel scenarios with ease. The premium savings were significant because Allianz offers "top-up" products to those of us who have existing coverage, but need more.Catherine OnishiCatherine Onishijs_loader
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Get Permanent Life Insurance Quotes in Minutes

At Life Insurance Pro, we understand the paramount importance of family. Our top-tier insurance policies empower you to consistently support your loved ones, ensuring financial stability even in your absence.

Take the first step by clicking below to receive a personalized quote.

Why Should Canadians Prioritize Life Insurance?

Life Insurance serves as a vital safeguard for your dependents in the unfortunate event of your passing. It shields them from financial difficulties, enabling them to sustain their accustomed quality of life. Life Insurance becomes imperative when the financial well-being of your spouse, children, or other significant individuals relies on your support.

Depending on the chosen coverage, your Life Insurance policy can mitigate or entirely cover expenses such as funeral costs, outstanding debts, and even furnish your beneficiary with a reliable income source.

Moreover, certain policies offer the flexibility to access your funds, allowing withdrawal of accumulated premium payments. It’s important to note that, in the event of your passing, the payout amount will decrease proportionally if the withdrawn amount is not repaid.

Life Insurance Options in Canada

In Canada, two main types of life insurance policies exist: Term Life Insurance and Permanent Life Insurance.

Term Life Insurance

Unlike Permanent Life Insurance, Term Life Insurance provides coverage for a specified term. It ensures a payout to the beneficiary if the insured person passes away during the term, given that the premiums were paid. While it does not accumulate value like Permanent Life Insurance, the premiums are generally fixed for the duration of the term.

Permanent Life Insurance

Also referred to as “whole life insurance,” this coverage extends throughout your entire lifetime. These policies guarantee a payout to the beneficiary upon the insured person’s passing, provided that the premiums were consistently paid. Permanent Life Insurance has the potential to accumulate value over time, and the premiums are typically guaranteed not to increase.

Participating Whole Life Insurance

Similar to Permanent Life Insurance, this policy covers the insured for their entire life and may offer the opportunity to participate in the insurer’s profits. Participating Whole Life Insurance not only provides lifelong coverage but also introduces a unique feature where policyholders may receive dividends based on the insurer’s financial performance. These dividends can be utilized in various ways, such as enhancing the policy’s cash value or receiving them as additional income.

Universal Life Insurance

Universal Life Insurance, a form of Permanent Life Insurance, goes beyond by offering policyholders flexibility in premium payments and death benefits. This adaptability empowers individuals to tailor their coverage to align seamlessly with evolving financial circumstances and life stages, ensuring a customized and responsive insurance solution.

Saving Money on Life Insurance

At Life Insurance Pro, our aim is to assist you in optimizing your savings. The most effective method for economizing on Life Insurance is by comparing rates from various providers, a task that can be time-consuming. Fortunately, Life Insurance Pro streamlines this process for you. Through our online quote request feature, we diligently assess rates from major Canadian insurers, so that you receive the best options effortlessly. Some of the easiest ways to save money on life insurance are as follows:

Compare Rates

Utilize our services to compare rates from major Canadian insurers effortlessly. Request a quote online through our website, and we will do the hard work for you.

Consider Your Age

Age significantly impacts premiums. Purchasing a policy before your next birthday can help you secure lower rates.

Prioritize Health

Healthy individuals can benefit from lower premiums. Opt for a fully underwritten policy if you qualify for regular life insurance.

Quit Smoking

Smoking status can substantially affect premiums. Quitting smoking not only saves money but also promotes better health.

Policy Renewal

Periodically reassess your life insurance needs. Instead of automatically renewing your current plan, explore new policies or consider converting a Term plan to Permanent Life Insurance.

Life Insurance FAQ’s

These answers, whether you have questions regarding coverage, life insurance types or beneficiaries aim to guide you towards finding the right life insurance for your needs.

Choosing the right type of life insurance hinges on individual circumstances. Permanent Life Insurance and Term Life Insurance are the two main categories. Permanent policies ensure a beneficiary payout whenever the insured passes away, provided premiums are consistently paid. In contrast, term policies pay benefits only if the insured passes away within the agreed-upon policy duration. The decision depends on factors like financial responsibilities, dependents, and long-term goals. It is advisable to assess your unique situation and consult with a financial professional for personalized guidance on the most suitable coverage.

A beneficiary is the individual designated to receive the cash value of your death benefit. When obtaining a Life Insurance policy, you, as the policyholder, must specify this person. Multiple beneficiaries can be named, allowing you to allocate the cash value equally or according to predetermined percentages. This flexibility is beneficial for scenarios like dividing funds among your children. In the event a beneficiary predeceases you, you have the option to appoint a contingent beneficiary. Additionally, you may choose a charitable organization as a beneficiary.

Yes, as a policyholder, you can typically change your life insurance beneficiary. You have the flexibility to name multiple beneficiaries, allocate percentages, and update your choices as circumstances change. This allows you to adapt your life insurance to evolving family dynamics, financial responsibilities, or personal preferences.

The cost of life insurance varies based on several factors, including your age, health, coverage amount, and type of policy. Generally, Term Life Insurance is more affordable, providing coverage for a specified period. Permanent Life Insurance tends to be costlier due to its lifelong coverage and cash value accumulation. Younger, healthier individuals often secure lower premiums. To determine the cost, consider your financial circumstances, coverage needs, and long-term goals. Consulting with insurance providers, utilizing online calculators, and seeking quotes can help assess the potential expenses associated with life insurance.

Premiums for life insurance are influenced by factors such as age, health status, coverage amount, and the type of policy chosen. Younger, healthier individuals typically secure lower premiums, while Permanent Life Insurance, offering lifelong coverage and cash value accumulation, tends to have higher costs.

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