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Permanent Life Insurance

At Life Insurance Pro, our commitment is born from the belief that individuals should be relieved from concerns regarding the financial well-being of their loved ones upon their passing. To address this, we provide comprehensive life insurance solutions, encompassing not only permanent life insurance but also various other plans tailored to individual needs. While permanent life insurance remains a crucial component, it is essential to recognize that individuals may require ongoing coverage beyond milestones such as mortgage repayment or children's college graduation.

Our aim is to ensure that individuals have sustained coverage, granting them peace of mind in the assurance that their family can maintain their lifestyle seamlessly in the aftermath of their death.

Our Reviews

Excellent4.8 Based on 340 reviews from ★★★★☆ Thank you Theresa and Adam for your help with our travel insurance plans, for your timely assistance and the savings you were able to find for us.Yogashiatsuyucatan DonypaolaYogashiatsuyucatan Donypaola ★★★★★ Artmiz Namazi provided excellent service. She was very professional and took the time to explain the insurance coverage and answer all my questions. She is a great asset to your company and I will not hesitate to recommend her to my friends and familyChris DingsdaleChris Dingsdale ★★★★★ Artmiz was very helpful, friendly and informative. She really knows her subject and was ready to help in any way.Carolyn CassellsCarolyn Cassells ★★★★★ Theresa Heuser is professional and competent in the insurance process. A pleasure!Ronald BironRonald Biron ★★★★★ What a pleasure dealing with Ummi, who took all the pain out of purchasing Travel Insurance for my wife and I, who are both 80 year old Seniors. Sensitive and yet enquiring, Ummi guided us through the minefield of questions with the competant ease of an expert. Ummi was responsive to any unintended omissions and made sure there were no loose ends that could disqualify any future claim. We go on Holiday knowing that we have been professionally prepared with cover for Medical emergencies, if they should arise.John DawkinsJohn Dawkins ★★★★★ great service by the phone and email.h mh m ★★★★★ We bought Emergency Medical policy for our coming trip from Ummi Hanny. She was such a good help and responsive to all our questions, either by phone or emails. Such an excellent service, above and beyond our expectations!! Thank you!Jacob SteinbergJacob Steinberg ★★★★★ We booked travel insurance with Ummi Hanny for a river cruise we are taking this summer. She was very professional, responded quickly and efficiently to emails, calls and questions. Would definitely recommend her and Alliance/Allianz.Kathy CastleKathy Castle ★★★★★ It was a pleasure to deal with Artmiz. Very polite and Patient. Nice to deal with someone who knows and enjoys their job.Tom BrailsfordTom Brailsford ★★★★★ I just finished getting a tailored insurance package with the help of Ummi. I really appreciated the attention to detail and how knowlegable she was on the various packages. Ummi was able to get us an annual package for me and my wife that focused on our need for Trip Cancellation/Inturruption and also a single trip comprehensive package for our 3 grandchildren that will be traveling with us on our next trip. It was a pleasent experience. Ummi detailed the options and made recommendation that ensured we had the coverage we needed at the best possible price. This was all done over the phone and email and we received the comple package immediately after the purchase in our email. Thanks UmmiJeff LangJeff Lang ★★★★★ We were helped by Ummi Hanny she is very professional and helpful.Thanks for your understanding,Heinz KriegerHeinz Krieger ★★★★★ Ummi was our Insurance agent helping with getting medical and cancelation policy -she was very professional and knowledgeable and was able to get us a very reasonable insurance rates.Milos RudolfMilos Rudolf ★★★★★ Eric provided policy information, confirmed my personal details to ensure the policy would be correct, processed my payment quickly.Tracy HastingsTracy Hastings ★★★★★ I dealt with Ummi Hanny, oh my she was wonderful! She even laughed at my jokes. What a great first experience.Lise BeaulneLise Beaulne ★★★★★ Ummi. was very helpful and pleasant. Billwilliam rockwilliam rock ★★★★★ Our purchase of Allianz Emergency Medical Insurance through Alliance Income Services Corp was a breeze. Ummi and Mariam was a pleasure to work with. They were both very patient, knowledgeable, and efficient in presenting the various options available to us. Mariam did a lot of leg work comparing several insurance companies just to find a plan that suit our needs. Ummi then completed the processing of the policy effortlessly and made the process seamless. I would highly recommend anyone who needs an insurance coverage to speak to especially this two ladies.Danny ChinDanny Chin ★★★★★ My agent Artmiz was very helpful and provided me with a quote quickly. When I was ready to accept the quote she responded quickly and sent me all the necessary documents just as efficiently. Happy with my interactions.Stephanie RumbleStephanie Rumble ★★★★★ Eric and Bob were both extremely helpful and attentive to my needs.Paul CodyPaul Cody ★★★★★ Teresa was great. Addressed all my concerns.Robert CarterRobert Carter ★★★★★ The service given by Ummi Hanny was excellent- very pleasant, courteous and professional.Simin MeshginnafasSimin Meshginnafas ★★★★★ I had a top notch experience with this insurance broker. Eric Clementi was the person that helped me from the day that I asked for a quote online. He was very thorough with explaining every minor details that might be misunderstood between the client and the provider. Eric is very professional with his tone of voice which makes a potential client feel at ease. Nonetheless, I’ve tried different insurance broker, their monthly fees are way above the average, Alliance income Services Corp has the most decent fee for a family of five… it’s a bang for the buck kind of thing. Truly recommend this company. 👍Mark EngelMark Engel ★★★★★ Eric Clemente and Ryan were excellent to deal with. Both were very helpful , to the point , and curious .Michael BoudreauMichael Boudreau ★★★★★ Excellent service by Eric Clementi and Ryanmargaret burnsmargaret burns ★★★★★ Eric and Adam were very helpful with my travel medical insurance. Now I realize if I have to use this coverage that I will be in great hands.Bonnie SmithBonnie Smith ★★★★★ Hello...Eric was very easy to work with ....very polite....and set up my insurrance policy very quickly....thank you again Eric....Marsha Risser.Marsha RisserMarsha Risser ★★★★★ I ordered insurance for my husband and myself. It was a very easy process and was helped greatly by Eric and Dylan. Both were very diligent with helping me through it all. Very easy and quick.Marilee Van BuskirkMarilee Van Buskirk ★★★★★ It was a pleasure speaking with Eric Clementi. He was polite, understanding and considerate.Mohinder BangaMohinder Banga ★★★★★ I was quite happy to get excellent & friendly customer services from Artmiz - very helpful & knowledgeable!Bruce YeeBruce Yee ★★★★★ Great service from knowledgeable and very helpful people. Thank you Eric Clementi and Ezarie!Beverley HowickBeverley Howick ★★★★★ Eric Clementi is the manYunus PatelYunus Patel ★★★★★ I had to sign up for my own health and dental insurance. The staff at this company were quick to get back to me and provide suggestions on insurance plans. The sign up process was very easy to do over the phone. I communicated with Eric Clementi who was very professional and efficient.Muhammad KoyaMuhammad Koya ★★★★★ It was pleasure working with Mariam and Eric. We are seniors and trying to get a reasonable price for travel insurance.Fay BellefontaineFay Bellefontaine ★★★★★ I sent an email yesterday. They called today. Marion and Eric were excellent. Highly recommend this company. Rates are excellent tooAnnette ChisholmAnnette Chisholm ★★★★★ Eric was fantastic. Quick , easy and affordable.Tracey PeerTracey Peer ★★★★★ Eric was very professional and found the best plan for me at this time.Trev HutchinsTrev Hutchins ★★★★★ Eric Clementi was an absolute pleasure to work with. Very professional and courteous.Berit LysBerit Lys ★★★★★ Artmiz, must be the best Agent I have ever dealt with. She is articulate and has a wonderful sense of humour apart from an intimate knowledge of her products. She demonstrates a quick grasp of what people actually need (or don't need) and points quickly to available options. She is actually the only Insurance Agent I feel like calling back again. Great work Artmiz !!Malcolm KhanMalcolm Khan ★★★★☆ Artmiz was very helpful and polite.We would certainly consider using Allianz againVictor LeblancVictor Leblanc ★★★★★ Artmiz Namazi is one of the most pleasant people I have ever dealt with. She was polite, personable, and helpful on the telephone. She promptly replied to both phone calls and emails. It was a pleasure to deal with her. The price of the insurance was more than reasonable.Patricia KostrichPatricia Kostrich ★★★★★ Artmiz Namazi is very helpful, patient & just a delight to speak with doing businessWe have dealt with different people for travel insurance over the years & some could take some lessons from ArtmizJoan FlemingJoan Fleming ★★★★★ Artmiz was very pleasant and patient to deal with. Happy with our coverage.Bob WainesBob Wainesjs_loader
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At Life Insurance Pro, we understand the paramount importance of family. Our top-tier insurance policies empower you to consistently support your loved ones, ensuring financial stability even in your absence.

Take the first step by clicking below to receive a personalized quote.

Why Should Canadians Prioritize Life Insurance?

Life Insurance serves as a vital safeguard for your dependents in the unfortunate event of your passing. It shields them from financial difficulties, enabling them to sustain their accustomed quality of life. Life Insurance becomes imperative when the financial well-being of your spouse, children, or other significant individuals relies on your support.

Depending on the chosen coverage, your Life Insurance policy can mitigate or entirely cover expenses such as funeral costs, outstanding debts, and even furnish your beneficiary with a reliable income source.

Moreover, certain policies offer the flexibility to access your funds, allowing withdrawal of accumulated premium payments. It’s important to note that, in the event of your passing, the payout amount will decrease proportionally if the withdrawn amount is not repaid.

Life Insurance Options in Canada

In Canada, two main types of life insurance policies exist: Term Life Insurance and Permanent Life Insurance.

Term Life Insurance

Unlike Permanent Life Insurance, Term Life Insurance provides coverage for a specified term. It ensures a payout to the beneficiary if the insured person passes away during the term, given that the premiums were paid. While it does not accumulate value like Permanent Life Insurance, the premiums are generally fixed for the duration of the term.

Permanent Life Insurance

Also referred to as “whole life insurance,” this coverage extends throughout your entire lifetime. These policies guarantee a payout to the beneficiary upon the insured person’s passing, provided that the premiums were consistently paid. Permanent Life Insurance has the potential to accumulate value over time, and the premiums are typically guaranteed not to increase.

Participating Whole Life Insurance

Similar to Permanent Life Insurance, this policy covers the insured for their entire life and may offer the opportunity to participate in the insurer’s profits. Participating Whole Life Insurance not only provides lifelong coverage but also introduces a unique feature where policyholders may receive dividends based on the insurer’s financial performance. These dividends can be utilized in various ways, such as enhancing the policy’s cash value or receiving them as additional income.

Universal Life Insurance

Universal Life Insurance, a form of Permanent Life Insurance, goes beyond by offering policyholders flexibility in premium payments and death benefits. This adaptability empowers individuals to tailor their coverage to align seamlessly with evolving financial circumstances and life stages, ensuring a customized and responsive insurance solution.

Saving Money on Life Insurance

At Life Insurance Pro, our aim is to assist you in optimizing your savings. The most effective method for economizing on Life Insurance is by comparing rates from various providers, a task that can be time-consuming. Fortunately, Life Insurance Pro streamlines this process for you. Through our online quote request feature, we diligently assess rates from major Canadian insurers, so that you receive the best options effortlessly. Some of the easiest ways to save money on life insurance are as follows:

Compare Rates

Utilize our services to compare rates from major Canadian insurers effortlessly. Request a quote online through our website, and we will do the hard work for you.

Consider Your Age

Age significantly impacts premiums. Purchasing a policy before your next birthday can help you secure lower rates.

Prioritize Health

Healthy individuals can benefit from lower premiums. Opt for a fully underwritten policy if you qualify for regular life insurance.

Quit Smoking

Smoking status can substantially affect premiums. Quitting smoking not only saves money but also promotes better health.

Policy Renewal

Periodically reassess your life insurance needs. Instead of automatically renewing your current plan, explore new policies or consider converting a Term plan to Permanent Life Insurance.

Life Insurance FAQ’s

These answers, whether you have questions regarding coverage, life insurance types or beneficiaries aim to guide you towards finding the right life insurance for your needs.

Choosing the right type of life insurance hinges on individual circumstances. Permanent Life Insurance and Term Life Insurance are the two main categories. Permanent policies ensure a beneficiary payout whenever the insured passes away, provided premiums are consistently paid. In contrast, term policies pay benefits only if the insured passes away within the agreed-upon policy duration. The decision depends on factors like financial responsibilities, dependents, and long-term goals. It is advisable to assess your unique situation and consult with a financial professional for personalized guidance on the most suitable coverage.

A beneficiary is the individual designated to receive the cash value of your death benefit. When obtaining a Life Insurance policy, you, as the policyholder, must specify this person. Multiple beneficiaries can be named, allowing you to allocate the cash value equally or according to predetermined percentages. This flexibility is beneficial for scenarios like dividing funds among your children. In the event a beneficiary predeceases you, you have the option to appoint a contingent beneficiary. Additionally, you may choose a charitable organization as a beneficiary.

Yes, as a policyholder, you can typically change your life insurance beneficiary. You have the flexibility to name multiple beneficiaries, allocate percentages, and update your choices as circumstances change. This allows you to adapt your life insurance to evolving family dynamics, financial responsibilities, or personal preferences.

The cost of life insurance varies based on several factors, including your age, health, coverage amount, and type of policy. Generally, Term Life Insurance is more affordable, providing coverage for a specified period. Permanent Life Insurance tends to be costlier due to its lifelong coverage and cash value accumulation. Younger, healthier individuals often secure lower premiums. To determine the cost, consider your financial circumstances, coverage needs, and long-term goals. Consulting with insurance providers, utilizing online calculators, and seeking quotes can help assess the potential expenses associated with life insurance.

Premiums for life insurance are influenced by factors such as age, health status, coverage amount, and the type of policy chosen. Younger, healthier individuals typically secure lower premiums, while Permanent Life Insurance, offering lifelong coverage and cash value accumulation, tends to have higher costs.

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