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Permanent Life Insurance

At Life Insurance Pro, our commitment is born from the belief that individuals should be relieved from concerns regarding the financial well-being of their loved ones upon their passing. To address this, we provide comprehensive life insurance solutions, encompassing not only permanent life insurance but also various other plans tailored to individual needs. While permanent life insurance remains a crucial component, it is essential to recognize that individuals may require ongoing coverage beyond milestones such as mortgage repayment or children's college graduation.

Our aim is to ensure that individuals have sustained coverage, granting them peace of mind in the assurance that their family can maintain their lifestyle seamlessly in the aftermath of their death.

Our Reviews

Excellent4.8 Based on 426 reviews from ★★★★★ Spent time searching for best options for my needsmarg marlinmarg marlin ★★★★★ Dornaz was extremely helpful to get the right travel insurance for us. She was very friendly and knowledgeable.Barbara HanserBarbara Hanser ★★★★★ Ummi. Excellent representative. Very pleased.Darla SwardDarla Sward ★★★★★ Dornaz was very friendly and professional providing me with travel cancellation/interruption insurance.Gail CampbellGail Campbell ★★★★★ I’m so happy in dealing with Ummi Hanny , she’s absolutely a star, she really helped me finding the right insurance for me.hanne sajdahanne sajda ★★★★★ Great travel insurance Dornaz was very professional.Denise Morgan-FellDenise Morgan-Fell ★★★★★ Very pleasant, efficient and helpfulA. Ron AlgateA. Ron Algate ★★★★☆ Very easy to set up policy on a ti.ely manner.Brent ClaytonBrent Clayton ★★★★☆ The cost quoted was definately comparable to other carriers. My only complaint is that you can never call and get a direct quote. You always have to leave a message and wait for a call back. I find that inconvenient. It took me 2 days to get a quote. It used to take less than 30 minutes.Nora from AuroraNora from Aurora ★★★★★ Great service by Dornazpradeep mohapatrapradeep mohapatra ★★★★★ Dealt with Sehar Bajwa for travel insurance coverage for Caribbean cruise.Dealt with her for previous policy as well.Was very pleasant and helpful in completing the application.Dennis WrightDennis Wright ★★★★★ we dealt with Dornaz as our agent. Great service. First time using Alliance but will not be our last. Thank youNogutsNoguts ★★★★★ Dornaz was knowledgeable, professional, friendly and took the time to explain things clearlyGerald BerezukGerald Berezuk ★★★★★ Thanks to Mia Chen we were able to get our home insurance. She is very professional and safe.Genry Garcia LópezGenry Garcia López ★★★★★ I reached out to Alliance in my search to get travel insurance for an immigration visa for a family member. Ummi has been great throughout the process. She was available for all questions I had and assisted me in extending the plan as we had delays. I highly recommend her services as an insurance broker.Thank you Ummi!LilyLily ★★★★★ Sehar Bajwa looked after all my travel insurance needs in the utmost professional mannerShe was very helpful asking the right questions to help get the insurance that was right for me. I will definitely call her for my next trip to JapanDee TungDee Tung ★★★★☆ To date everything promised was delivered. If we ever need to make a claim, I will update with our experiencesJames FrancisJames Francis ★★★★★ Sehar Bajwa helped me with buying travel insurance for my husband. She was amazing!! The process was fast and painless. This was first time buying travel insurance and I was little leery about it but Sehar was very helpful in answering all my questions and she was very patient and caring. Thank you Sehar for making it so easy for me and it was pleasure dealing with you.Pratibha MalaviaPratibha Malavia ★★★★★ A fantastic experience! Sehar could not have been more helpful and competent. It was a real pleasure with someone so efficient and patient. I have already recommended Alliance Income to some friends and directed them to Sehar. Great work! Keep it up!Suzanne & Roy Cormier PalmerSuzanne & Roy Cormier Palmer ★★★★★ Very knowledgeable and able to recommend the best insurance for the circumstancesAntonio TalangaAntonio Talanga ★★★★★ Sarah, was very helpful in providing us with answers to our questions, and guiding us through our needs for travel insurance.Jan-Paul LandryJan-Paul Landry ★★★★★ Excellent service from Ummi.Chris PaveleyChris Paveley ★★★★★ Sahar provided a detail of my coverage was very courteous allowed me to review! After a couple weeks later we reconnected to secure!Great experience!Dave FabelloDave Fabello ★★★★★ Thank you Sehar Bajwa, prompt helpful and professional.hayam rozikhayam rozik ★★★★★ I got my out of country medical insurance assisted by Sahar. It was a pleasure workingwith her and will be contacting her for any future trips. Thank you Sahar.Janet FountainJanet Fountain ★★★★★ Attended by Artmize, good customer service, puntual and very professional. Will continue making bussiness with her.Edgar MontanoEdgar Montano ★★★★★ Sehar Bajwa was great and very knowledgeable. Sehar has been more than helpful over the last few years with my travel insurance needs. Thank you again Sehar.Kevin RodgerKevin Rodger ★★★★★ Sehar was super to deal with! she called with clarifications and any questions. Very happy with our travel insurance purchase. Hoping if we need to use it will be clear and easy too. Thank you Sehar we appreciate youDeb KnightDeb Knight ★★★★★ Sehar Bajwa gave us a lot of attention over 2 days with a details sent by email and over the phone. We obtained exactly what we wanted for medical insurance for the trip. Thank you Sehar!!Mary Lou and Fred CrossanMary CrossanMary Crossan ★★★★★ I’ve dealt with Sehar for the last few years and she is knowledgeable and helpful when purchasing our insurance for our stay in Florida for the winter I highly recommend herRachel BlouinRachel Blouin ★★★★★ Sehar was wonderful to deal with while buying medical insurance for our winter in Arizona. We had been having trouble securing insurance for my husband because of some health issues and she found a company very quickly that would cover him. Of course we always hope not to have to use our insurance but if we do I hope it goes as smoothly as when we purchased. Thank you Sehar!Faye Libler (MacGIRLver)Faye Libler (MacGIRLver) ★★★★★ Sehar Bajwa always followed up and double checking all prices and providers for the best insurance to fit our needs. Very patient and thorough, highly recommend her expertiseLindaLinda ★★★★★ Quick, reasonable and the broker, Sehar Bajwa was helpful, knowledgeable and kind.Thank you Sehar!Cindy MathisonCindy Mathison ★★★★★ Sehar was a great help in sorting out my travel insurance, even while I was on the road, follow up was easy.Emergency medical and Trip insurance, got a great rate, tks again Sehar!Donna KarjalainenDonna Karjalainen ★★★★★ Service was excellent. Assisted in every way possible to clarify my needs.John FantinJohn Fantin ★★★★★ I and my wife got travel insurance with help of insurance agent Sehar Bajwa. Tanks a lot for Sehar Bajwa for very professional and competent job.Mikhael ChernitskyMikhael Chernitsky ★★★★★ Thanks Sehar for your knowledge and patience while I decided which package to take!! Well done!Bandna SawhneyBandna Sawhney ★★★★★ I had a great experience with Sehar when purchasing my travel insurance.Joy McDonellJoy McDonell ★★★★★ Thank you Ummi, Alliance Income for her wonderful service, she was helping me with travelling insurance with professional manners, giving me options and advices that I felt very comfortable and confidence. The process was smooth and efficient, right after the phone call process, the policy was immediately delivered to my e-mail. I would recommend Alliance Income and agent Ummi. Thanks.Katiana LoKatiana Lo ★★★★★ Spoke with Artmiz. Very knowledgeable and very professional. Answered all my questions.Would highly recommend her to family and friends...actually, I already did and my friend was very pleased with the service she receivedPam SinghPam Singh ★★★★★ My dealings with both Adam and Theresa were handled in a professional prompt manner giving me confidence in Alliance. I hope never to have the need to use my coverage, but I would hope that the experience would be as good.Eklove ShatnerEklove Shatnerjs_loader
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Get Permanent Life Insurance Quotes in Minutes

At Life Insurance Pro, we understand the paramount importance of family. Our top-tier insurance policies empower you to consistently support your loved ones, ensuring financial stability even in your absence.

Take the first step by clicking below to receive a personalized quote.

Why Should Canadians Prioritize Life Insurance?

Life Insurance serves as a vital safeguard for your dependents in the unfortunate event of your passing. It shields them from financial difficulties, enabling them to sustain their accustomed quality of life. Life Insurance becomes imperative when the financial well-being of your spouse, children, or other significant individuals relies on your support.

Depending on the chosen coverage, your Life Insurance policy can mitigate or entirely cover expenses such as funeral costs, outstanding debts, and even furnish your beneficiary with a reliable income source.

Moreover, certain policies offer the flexibility to access your funds, allowing withdrawal of accumulated premium payments. It’s important to note that, in the event of your passing, the payout amount will decrease proportionally if the withdrawn amount is not repaid.

Life Insurance Options in Canada

In Canada, two main types of life insurance policies exist: Term Life Insurance and Permanent Life Insurance.

Term Life Insurance

Unlike Permanent Life Insurance, Term Life Insurance provides coverage for a specified term. It ensures a payout to the beneficiary if the insured person passes away during the term, given that the premiums were paid. While it does not accumulate value like Permanent Life Insurance, the premiums are generally fixed for the duration of the term.

Permanent Life Insurance

Also referred to as “whole life insurance,” this coverage extends throughout your entire lifetime. These policies guarantee a payout to the beneficiary upon the insured person’s passing, provided that the premiums were consistently paid. Permanent Life Insurance has the potential to accumulate value over time, and the premiums are typically guaranteed not to increase.

Participating Whole Life Insurance

Similar to Permanent Life Insurance, this policy covers the insured for their entire life and may offer the opportunity to participate in the insurer’s profits. Participating Whole Life Insurance not only provides lifelong coverage but also introduces a unique feature where policyholders may receive dividends based on the insurer’s financial performance. These dividends can be utilized in various ways, such as enhancing the policy’s cash value or receiving them as additional income.

Universal Life Insurance

Universal Life Insurance, a form of Permanent Life Insurance, goes beyond by offering policyholders flexibility in premium payments and death benefits. This adaptability empowers individuals to tailor their coverage to align seamlessly with evolving financial circumstances and life stages, ensuring a customized and responsive insurance solution.

Saving Money on Life Insurance

At Life Insurance Pro, our aim is to assist you in optimizing your savings. The most effective method for economizing on Life Insurance is by comparing rates from various providers, a task that can be time-consuming. Fortunately, Life Insurance Pro streamlines this process for you. Through our online quote request feature, we diligently assess rates from major Canadian insurers, so that you receive the best options effortlessly. Some of the easiest ways to save money on life insurance are as follows:

Compare Rates

Utilize our services to compare rates from major Canadian insurers effortlessly. Request a quote online through our website, and we will do the hard work for you.

Consider Your Age

Age significantly impacts premiums. Purchasing a policy before your next birthday can help you secure lower rates.

Prioritize Health

Healthy individuals can benefit from lower premiums. Opt for a fully underwritten policy if you qualify for regular life insurance.

Quit Smoking

Smoking status can substantially affect premiums. Quitting smoking not only saves money but also promotes better health.

Policy Renewal

Periodically reassess your life insurance needs. Instead of automatically renewing your current plan, explore new policies or consider converting a Term plan to Permanent Life Insurance.

Life Insurance FAQ’s

These answers, whether you have questions regarding coverage, life insurance types or beneficiaries aim to guide you towards finding the right life insurance for your needs.

Choosing the right type of life insurance hinges on individual circumstances. Permanent Life Insurance and Term Life Insurance are the two main categories. Permanent policies ensure a beneficiary payout whenever the insured passes away, provided premiums are consistently paid. In contrast, term policies pay benefits only if the insured passes away within the agreed-upon policy duration. The decision depends on factors like financial responsibilities, dependents, and long-term goals. It is advisable to assess your unique situation and consult with a financial professional for personalized guidance on the most suitable coverage.

A beneficiary is the individual designated to receive the cash value of your death benefit. When obtaining a Life Insurance policy, you, as the policyholder, must specify this person. Multiple beneficiaries can be named, allowing you to allocate the cash value equally or according to predetermined percentages. This flexibility is beneficial for scenarios like dividing funds among your children. In the event a beneficiary predeceases you, you have the option to appoint a contingent beneficiary. Additionally, you may choose a charitable organization as a beneficiary.

Yes, as a policyholder, you can typically change your life insurance beneficiary. You have the flexibility to name multiple beneficiaries, allocate percentages, and update your choices as circumstances change. This allows you to adapt your life insurance to evolving family dynamics, financial responsibilities, or personal preferences.

The cost of life insurance varies based on several factors, including your age, health, coverage amount, and type of policy. Generally, Term Life Insurance is more affordable, providing coverage for a specified period. Permanent Life Insurance tends to be costlier due to its lifelong coverage and cash value accumulation. Younger, healthier individuals often secure lower premiums. To determine the cost, consider your financial circumstances, coverage needs, and long-term goals. Consulting with insurance providers, utilizing online calculators, and seeking quotes can help assess the potential expenses associated with life insurance.

Premiums for life insurance are influenced by factors such as age, health status, coverage amount, and the type of policy chosen. Younger, healthier individuals typically secure lower premiums, while Permanent Life Insurance, offering lifelong coverage and cash value accumulation, tends to have higher costs.

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Permanent Life Form (#6)
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