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Permanent Life Insurance

At Life Insurance Pro, our commitment is born from the belief that individuals should be relieved from concerns regarding the financial well-being of their loved ones upon their passing. To address this, we provide comprehensive life insurance solutions, encompassing not only permanent life insurance but also various other plans tailored to individual needs. While permanent life insurance remains a crucial component, it is essential to recognize that individuals may require ongoing coverage beyond milestones such as mortgage repayment or children's college graduation.

Our aim is to ensure that individuals have sustained coverage, granting them peace of mind in the assurance that their family can maintain their lifestyle seamlessly in the aftermath of their death.

Our Reviews

Excellent4.8 Based on 390 reviews from ★★★★★ Sehar was wonderful to deal with while buying medical insurance for our winter in Arizona. We had been having trouble securing insurance for my husband because of some health issues and she found a company very quickly that would cover him. Of course we always hope not to have to use our insurance but if we do I hope it goes as smoothly as when we purchased. Thank you Sehar!Faye Libler (MacGIRLver)Faye Libler (MacGIRLver) ★★★★★ Sehar Bajwa always followed up and double checking all prices and providers for the best insurance to fit our needs. Very patient and thorough, highly recommend her expertiseLindaLinda ★★★★★ Quick, reasonable and the broker, Sehar Bajwa was helpful, knowledgeable and kind.Thank you Sehar!Cindy MathisonCindy Mathison ★★★★★ Sehar was a great help in sorting out my travel insurance, even while I was on the road, follow up was easy.Emergency medical and Trip insurance, got a great rate, tks again Sehar!Donna KarjalainenDonna Karjalainen ★★★★★ Service was excellent. Assisted in every way possible to clarify my needs.John FantinJohn Fantin ★★★★★ I and my wife got travel insurance with help of insurance agent Sehar Bajwa. Tanks a lot for Sehar Bajwa for very professional and competent job.Mikhael ChernitskyMikhael Chernitsky ★★★★★ Thanks Sehar for your knowledge and patience while I decided which package to take!! Well done!Bandna SawhneyBandna Sawhney ★★★★★ I had a great experience with Sehar when purchasing my travel insurance.Joy McDonellJoy McDonell ★★★★★ Thank you Ummi, Alliance Income for her wonderful service, she was helping me with travelling insurance with professional manners, giving me options and advices that I felt very comfortable and confidence. The process was smooth and efficient, right after the phone call process, the policy was immediately delivered to my e-mail. I would recommend Alliance Income and agent Ummi. Thanks.Katiana LoKatiana Lo ★★★★★ Spoke with Artmiz. Very knowledgeable and very professional. Answered all my questions.Would highly recommend her to family and friends...actually, I already did and my friend was very pleased with the service she receivedPam SinghPam Singh ★★★★★ My dealings with both Adam and Theresa were handled in a professional prompt manner giving me confidence in Alliance. I hope never to have the need to use my coverage, but I would hope that the experience would be as good.Eklove ShatnerEklove Shatner ★★★★★ Ummi was most helpful and informativewhen I purchased Trip Cancellation andInterruption coverage on September 19!Stephen J. RushfordStephen J. Rushford ★★★★★ Amazing service! Nice to talk with a real person and not just online. Great at changing my insurance with no issues.Joanne HuntJoanne Hunt ★★★★★ Artmiz was capable, responsive and punctual. A good experience!Geoff StilesGeoff Stiles ★★★★★ Once again Ummi has provided an economical rate and stress free service for my snowbird health insurance. Strongly recommend for price and revive many thanksElizabeth BastableElizabeth Bastable ★★★★★ Theresa helped me get medical insurance for my upcoming trips. She explained everything in detail making it an easy for me to make the decision!christine Foxchristine Fox ★★★★★ Theresa Hauser provided excellent service - clear information and great support regarding travel insurance- both cancellation and interruption.Don WagnerDon Wagner ★★★★★ Theresa was very helpful & answered all my questions. Very efficient & I received all the documents & information within minutes. Thank you TheresaIrene HartlIrene Hartl ★★★★★ Quick and efficient process and very good, pleasant exchange with agent Theresa HeuserRandy KlattRandy Klatt ★★★★★ Theresa is very helpful and efficient. I get all my insurance needs done seamlessly by this company.Maria Cecilia Danganan-LandichoMaria Cecilia Danganan-Landicho ★★★★★ Artmiz Namazi was a very nice person to deal with. She went far and beyond to help me to have the best deal. She understood my problem and made sure I knew it was solved. I will greatly recommend her to anyone searching for emergency travel insurance.Catherine PoplawskiCatherine Poplawski ★★★★★ Theresa Heuser helped me with buying travel insurance today. She was amazing!! The process was fast and painless. I always find buying our travel insurance to be one of the most stressful things in getting ready to travel. Thank you Theresa for making it so easy for me.Pat and Art ThorrougoodPat and Art Thorrougood ★★★★★ Theresa was prompt at replying, answering all my questions and very friendly and pleasant to deal with. She is an asset to your company.Yvonne FjaagesundYvonne Fjaagesund ★★★★★ Great experience. Theresa Heuser And Sabrina Izdiher helped me with everything. Very helpful and awesome customer serviceGurasisGurasis ★★★★★ Great professional quick service!Colleen Van HornColleen Van Horn ★★★★★ It was good, customer service and the client dealing is best and also they get you good deals.Ahtsham SaifAhtsham Saif ★★★★★ Theresa was very clear and helpful with our travel insurance questions.Gabriella KleinGabriella Klein ★★★★★ Theresa was very helpful and professional in all our dealings! Would recommend her highly.Joyce SchaafJoyce Schaaf ★★★★☆ Theresa was very efficient, friendly and patient.Sandra PerrinSandra Perrin ★★★★★ Artmiz Namazi was an excellent person to deal with. She was very knowledgable and gave me excellent advice. Her quick response to my inquiries on line and over the phone were great. She was extremely helpful and friendly and gave 5 star service.The price for the insurance I needed was also excellent. Thanks ArtmizFran SmythFran Smyth ★★★★★ Excellent product at a cheaper price than other providers.Dale CrawfordDale Crawford ★★★★★ Brilliant and professional support given by Artmiz. Very happy with our Travel Insurance Policy. Thank youSabir ParvaizSabir Parvaiz ★★★★★ I am So glad and happy to have the agent name Ummi to assisted me purchase our travel insurance, very pleasant and helpful. Introduced her to my friends, they were happy with the service too. Thanks Ummi. For sure will looking for you at next travel time.Van TranVan Tran ★★★★★ Great people & service.Dave GobellDave Gobell ★★★★★ Great job, knowledgeable, very patient and tried her best to help me. Thanks Ummi for excellent customer serviceRazijaRazija ★★★★★ Artmiz was very pleasant and efficient to deal with. She was prompt in her replies, and in answering any other questions we had. Her travel insurance pricing was the best that we found,Jean BamfordJean Bamford ★★★★★ Artmiz was totally great!! She is so pleasant, efficient and she gave us the best price and advice!! It was a pleasure to work with her.Ian BamfordIan Bamford ★★★★★ Very good. LovelyDonna KeenanDonna Keenan ★★★★★ Our agent Artmiz was very knowledgeable and answered all of our hypothetical travel scenarios with ease. The premium savings were significant because Allianz offers "top-up" products to those of us who have existing coverage, but need more.catherine onishicatherine onishi ★★★★★ Ummi is always helpful and professional. She has been helping our family for all travel insurance over the past years.MargieMargie ★★★★★ Ummi is courteous and professional. Good job!Rod SetoRod Seto ★★★★★ Artmiz was very pleasant and helpful in providing the coverage needed for my trip.John CliffordJohn Clifford ★★★★★ Nice Dealing And Nice Explanation…Harman BasraHarman Basra ★★★★☆ I want to let everyone know that when you buy your insurance from Alliance, buy it from Dornaz. I have had 2 separate policies through her and can't say enough about her thoroughness, knowledge of the product and her customer service. It was pleasure dealing with her.Nola DyckNola Dyckjs_loader
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At Life Insurance Pro, we understand the paramount importance of family. Our top-tier insurance policies empower you to consistently support your loved ones, ensuring financial stability even in your absence.

Take the first step by clicking below to receive a personalized quote.

Why Should Canadians Prioritize Life Insurance?

Life Insurance serves as a vital safeguard for your dependents in the unfortunate event of your passing. It shields them from financial difficulties, enabling them to sustain their accustomed quality of life. Life Insurance becomes imperative when the financial well-being of your spouse, children, or other significant individuals relies on your support.

Depending on the chosen coverage, your Life Insurance policy can mitigate or entirely cover expenses such as funeral costs, outstanding debts, and even furnish your beneficiary with a reliable income source.

Moreover, certain policies offer the flexibility to access your funds, allowing withdrawal of accumulated premium payments. It’s important to note that, in the event of your passing, the payout amount will decrease proportionally if the withdrawn amount is not repaid.

Life Insurance Options in Canada

In Canada, two main types of life insurance policies exist: Term Life Insurance and Permanent Life Insurance.

Term Life Insurance

Unlike Permanent Life Insurance, Term Life Insurance provides coverage for a specified term. It ensures a payout to the beneficiary if the insured person passes away during the term, given that the premiums were paid. While it does not accumulate value like Permanent Life Insurance, the premiums are generally fixed for the duration of the term.

Permanent Life Insurance

Also referred to as “whole life insurance,” this coverage extends throughout your entire lifetime. These policies guarantee a payout to the beneficiary upon the insured person’s passing, provided that the premiums were consistently paid. Permanent Life Insurance has the potential to accumulate value over time, and the premiums are typically guaranteed not to increase.

Participating Whole Life Insurance

Similar to Permanent Life Insurance, this policy covers the insured for their entire life and may offer the opportunity to participate in the insurer’s profits. Participating Whole Life Insurance not only provides lifelong coverage but also introduces a unique feature where policyholders may receive dividends based on the insurer’s financial performance. These dividends can be utilized in various ways, such as enhancing the policy’s cash value or receiving them as additional income.

Universal Life Insurance

Universal Life Insurance, a form of Permanent Life Insurance, goes beyond by offering policyholders flexibility in premium payments and death benefits. This adaptability empowers individuals to tailor their coverage to align seamlessly with evolving financial circumstances and life stages, ensuring a customized and responsive insurance solution.

Saving Money on Life Insurance

At Life Insurance Pro, our aim is to assist you in optimizing your savings. The most effective method for economizing on Life Insurance is by comparing rates from various providers, a task that can be time-consuming. Fortunately, Life Insurance Pro streamlines this process for you. Through our online quote request feature, we diligently assess rates from major Canadian insurers, so that you receive the best options effortlessly. Some of the easiest ways to save money on life insurance are as follows:

Compare Rates

Utilize our services to compare rates from major Canadian insurers effortlessly. Request a quote online through our website, and we will do the hard work for you.

Consider Your Age

Age significantly impacts premiums. Purchasing a policy before your next birthday can help you secure lower rates.

Prioritize Health

Healthy individuals can benefit from lower premiums. Opt for a fully underwritten policy if you qualify for regular life insurance.

Quit Smoking

Smoking status can substantially affect premiums. Quitting smoking not only saves money but also promotes better health.

Policy Renewal

Periodically reassess your life insurance needs. Instead of automatically renewing your current plan, explore new policies or consider converting a Term plan to Permanent Life Insurance.

Life Insurance FAQ’s

These answers, whether you have questions regarding coverage, life insurance types or beneficiaries aim to guide you towards finding the right life insurance for your needs.

Choosing the right type of life insurance hinges on individual circumstances. Permanent Life Insurance and Term Life Insurance are the two main categories. Permanent policies ensure a beneficiary payout whenever the insured passes away, provided premiums are consistently paid. In contrast, term policies pay benefits only if the insured passes away within the agreed-upon policy duration. The decision depends on factors like financial responsibilities, dependents, and long-term goals. It is advisable to assess your unique situation and consult with a financial professional for personalized guidance on the most suitable coverage.

A beneficiary is the individual designated to receive the cash value of your death benefit. When obtaining a Life Insurance policy, you, as the policyholder, must specify this person. Multiple beneficiaries can be named, allowing you to allocate the cash value equally or according to predetermined percentages. This flexibility is beneficial for scenarios like dividing funds among your children. In the event a beneficiary predeceases you, you have the option to appoint a contingent beneficiary. Additionally, you may choose a charitable organization as a beneficiary.

Yes, as a policyholder, you can typically change your life insurance beneficiary. You have the flexibility to name multiple beneficiaries, allocate percentages, and update your choices as circumstances change. This allows you to adapt your life insurance to evolving family dynamics, financial responsibilities, or personal preferences.

The cost of life insurance varies based on several factors, including your age, health, coverage amount, and type of policy. Generally, Term Life Insurance is more affordable, providing coverage for a specified period. Permanent Life Insurance tends to be costlier due to its lifelong coverage and cash value accumulation. Younger, healthier individuals often secure lower premiums. To determine the cost, consider your financial circumstances, coverage needs, and long-term goals. Consulting with insurance providers, utilizing online calculators, and seeking quotes can help assess the potential expenses associated with life insurance.

Premiums for life insurance are influenced by factors such as age, health status, coverage amount, and the type of policy chosen. Younger, healthier individuals typically secure lower premiums, while Permanent Life Insurance, offering lifelong coverage and cash value accumulation, tends to have higher costs.

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