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Permanent Life Insurance

At Life Insurance Pro, our commitment is born from the belief that individuals should be relieved from concerns regarding the financial well-being of their loved ones upon their passing. To address this, we provide comprehensive life insurance solutions, encompassing not only permanent life insurance but also various other plans tailored to individual needs. While permanent life insurance remains a crucial component, it is essential to recognize that individuals may require ongoing coverage beyond milestones such as mortgage repayment or children's college graduation.

Our aim is to ensure that individuals have sustained coverage, granting them peace of mind in the assurance that their family can maintain their lifestyle seamlessly in the aftermath of their death.

Our Reviews

Excellent4.8★★★★★ Based on 674 reviews from ★★★★★ Dornanz was vey helpful and went out of her way to find us the best policy.Colleen ButlerColleen Butler ★★★★★ Great at what he does!Rita RoyRita Roy ★★★★★ Dornaz has been very helpful tailoring my insurance policy to suit my specific needs. She was prompt in replying to my messages and questions. Thank you, DornazRichard HumphriesRichard Humphries ★★★★★ I purchased travel insurance from Dornaz several times.She is very knowledgeable and takes time to explain all concerns I would have.I would highly recommend her to anyone who needs to purchase travel insurance.IvanaIvana GremoIvana Gremo ★★★★★ For was very patient and helpfulcathy othmercathy othmer ★★★★★ I appreciated Shiwani patience. She was easy to understand and very helpful when I was concern about my transition. 👍Diane RoyDiane Roy ★★★★★ Great experienceFrank SpencleyFrank Spencley ★★★★★ We bought multi trip ins. today with Artmiiz . Tried different compa nies need to say we found Artmiz very informative patient and professional. Thank you.anthony schiavoneanthony schiavone ★★★★★ Ofir Mizrahi was very helpful and answered all our questions professionally.Bruno SettimiBruno Settimi ★★★★★ We dealt with Ofir who was pleasant to speak with and met all our needs.Shirley WatkinsShirley Watkins ★★★★★ Very professional and friendly service. Made it easy!Sally OrvissSally Orviss ★★★★★ Martin was patient and efficient in providing our travel medical insurance.thankyou!Craig BakerCraig Baker ★★★★★ Martin was an amazinging agent! He was very patient in explaining the different plans to myself and my husband. He followed up and answered all our questions.Franca ZagarrioFranca Zagarrio ★★★★★ Sahar, the Lady who assisted me over the phone has helped me to purchase an emergency medical insurance for my wife’s traveling to the US for a few days attending the AGT on Sep 15 and Sep 16, 2026.I have found Sehar to be a customer oriented professional who has great knowledge and patience to explain to me the importance of buying an emergency medical insurance.I would like to thank her and I will recommend Sahar to all my friends who would like to know more about insurance. Thanks Sehar!kayiukayiu ★★★★★ Great customer service. I called a few weeks ago, got a quote and received it by email. I called today, left a message, Ofir called right back. He was able to get even a better price so we completed the purchase. Very happy with Ofir's service, friendly and very helpful.Jan RegnierJan Regnier ★★★★★ Artmiz Namazi helped me many times in my travels. Always respond quick and make it easy for me. Thank you 😊R JR J ★★★★★ Dornaz was very helpful and professional in her service. Thank you.Steven FreySteven Frey ★★★★★ I received a great fast detailed service.Thank youMaria SchmidMaria Schmid ★★★★★ Dornaz focuses on the client needs and requirements outlining the timetable for the policy and the coverages. Exceptional followup after we initiated contact. I would recommend Dornaz to anyone exploring the option of Travel Insurance. We actually did!R & DDia AielloDia Aiello ★★★★★ Dornaz made my experience exceptional. I would buy again through herRita RobsonRita Robson ★★★★★ Dornaz helped me and she was amazing! She explained the policy to me and told me what to do if I ever had a claim.Sandy VineSandy Vine ★★★★★ I googled medical travel insurance Sehar called me back and was able to get what I wanted/ needed I highly recommend her, very knowledgeable. Thank you Sehar for doing such a great jobReg HowardReg Howard ★★★★★ Very patient answering my numerous questions.Jeanne JeannieJeanne Jeannie ★★★★★ Dornaz is very polite and professional her assistance in obtaining travel insurance was extremely helpful. Dornaz is our go to travel insurance advisor.dale FlyGuydale FlyGuy ★★★★★ The agent was very pleasant and knowledgeable. Dornaz had my qoute ready quickly and was very easy to deal with.Susan CarrSusan Carr ★★★★☆ Muhammad was very helpfulCHERYL SMITHCHERYL SMITH ★★★★★ The agent who provided me with the information I needed and walked me through the procedure for getting the travel insurance was Ofir. He was most helpful. Thanks.Isabell PhelpsIsabell Phelps ★★★★★ I was impressed with your representative. She was patient, informative and helpful. I was a novice at obtaining travel insurance and Sehar guided me through the whole process. Would recommend her to anyone asking me for a travel insurance recommendation.Carol ShogilevCarol Shogilev ★★★★★ Excellent service and Dornaz was extremely helpful for getting my son travel insurance to the US.miles clarkemiles clarke ★★★★★ I found Artmiz from Alliance Income Service, who assisted me and she is very helpful, friendly, knowledgeable. I have been purchasing several travel insurance from her. Never had I run into a problem and she actually helped me to connect with insurance while I was in outside the country. I highly recommend her. Thank you Artmiz for helping to find a lowest rate. It was a pleasure doing business with you.HBHB ★★★★★ After checking with 5 other travel/accident/ health insurance companies, I chose Alliance Income due to the extent of coverage as well as price which were best in class. In particular Karen Wright-Ebanks was excellent. She took the time to clearly explain all of the features and followed up. We will definitely be using this company and working with the same agent again.Al MacNeilAl MacNeil ★★★★★ Sehar provided a quick response to my request for a travel insurance quote and then proceeded to assist with booking and payment. Thank you Sehar!Patti BrewinPatti Brewin ★★★★★ I can honestly see I was worried about getting travel insurance for myself and finding a reasonable price❣️😊 I didn’t have to ask her to look into other companies for pricing to compare. She just automatically did and I couldn’t be happier with going through this company. I would recommend it to friends and family.❣️😊Marge RusnakMarge Rusnak ★★★★★ I request quotes from the company re travel insurance and dealt with agent, Theresa Heuser, she was very informative and knowledgeable of the packages offered by Alliance Income Services. She made my inquiry very easy and straight forward to understand.Don LeBlancDon LeBlanc ★★★★★ Your employee Dormaz was amazing. Very helpful explaining the coverage I purchased and the amount charged. She was very prompt in getting back to me.marilyn campbellmarilyn campbelljs_loader
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Get Permanent Life Insurance Quotes in Minutes

At Life Insurance Pro, we understand the paramount importance of family. Our top-tier insurance policies empower you to consistently support your loved ones, ensuring financial stability even in your absence.

Take the first step by clicking below to receive a personalized quote.

Why Should Canadians Prioritize Life Insurance?

Life Insurance serves as a vital safeguard for your dependents in the unfortunate event of your passing. It shields them from financial difficulties, enabling them to sustain their accustomed quality of life. Life Insurance becomes imperative when the financial well-being of your spouse, children, or other significant individuals relies on your support.

Depending on the chosen coverage, your Life Insurance policy can mitigate or entirely cover expenses such as funeral costs, outstanding debts, and even furnish your beneficiary with a reliable income source.

Moreover, certain policies offer the flexibility to access your funds, allowing withdrawal of accumulated premium payments. It’s important to note that, in the event of your passing, the payout amount will decrease proportionally if the withdrawn amount is not repaid.

Life Insurance Options in Canada

In Canada, two main types of life insurance policies exist: Term Life Insurance and Permanent Life Insurance.

Term Life Insurance

Unlike Permanent Life Insurance, Term Life Insurance provides coverage for a specified term. It ensures a payout to the beneficiary if the insured person passes away during the term, given that the premiums were paid. While it does not accumulate value like Permanent Life Insurance, the premiums are generally fixed for the duration of the term.

Permanent Life Insurance

Also referred to as “whole life insurance,” this coverage extends throughout your entire lifetime. These policies guarantee a payout to the beneficiary upon the insured person’s passing, provided that the premiums were consistently paid. Permanent Life Insurance has the potential to accumulate value over time, and the premiums are typically guaranteed not to increase.

Participating Whole Life Insurance

Similar to Permanent Life Insurance, this policy covers the insured for their entire life and may offer the opportunity to participate in the insurer’s profits. Participating Whole Life Insurance not only provides lifelong coverage but also introduces a unique feature where policyholders may receive dividends based on the insurer’s financial performance. These dividends can be utilized in various ways, such as enhancing the policy’s cash value or receiving them as additional income.

Universal Life Insurance

Universal Life Insurance, a form of Permanent Life Insurance, goes beyond by offering policyholders flexibility in premium payments and death benefits. This adaptability empowers individuals to tailor their coverage to align seamlessly with evolving financial circumstances and life stages, ensuring a customized and responsive insurance solution.

Saving Money on Life Insurance

At Life Insurance Pro, our aim is to assist you in optimizing your savings. The most effective method for economizing on Life Insurance is by comparing rates from various providers, a task that can be time-consuming. Fortunately, Life Insurance Pro streamlines this process for you. Through our online quote request feature, we diligently assess rates from major Canadian insurers, so that you receive the best options effortlessly. Some of the easiest ways to save money on life insurance are as follows:

Compare Rates

Utilize our services to compare rates from major Canadian insurers effortlessly. Request a quote online through our website, and we will do the hard work for you.

Consider Your Age

Age significantly impacts premiums. Purchasing a policy before your next birthday can help you secure lower rates.

Prioritize Health

Healthy individuals can benefit from lower premiums. Opt for a fully underwritten policy if you qualify for regular life insurance.

Quit Smoking

Smoking status can substantially affect premiums. Quitting smoking not only saves money but also promotes better health.

Policy Renewal

Periodically reassess your life insurance needs. Instead of automatically renewing your current plan, explore new policies or consider converting a Term plan to Permanent Life Insurance.

Life Insurance FAQ’s

These answers, whether you have questions regarding coverage, life insurance types or beneficiaries aim to guide you towards finding the right life insurance for your needs.

Choosing the right type of life insurance hinges on individual circumstances. Permanent Life Insurance and Term Life Insurance are the two main categories. Permanent policies ensure a beneficiary payout whenever the insured passes away, provided premiums are consistently paid. In contrast, term policies pay benefits only if the insured passes away within the agreed-upon policy duration. The decision depends on factors like financial responsibilities, dependents, and long-term goals. It is advisable to assess your unique situation and consult with a financial professional for personalized guidance on the most suitable coverage.

A beneficiary is the individual designated to receive the cash value of your death benefit. When obtaining a Life Insurance policy, you, as the policyholder, must specify this person. Multiple beneficiaries can be named, allowing you to allocate the cash value equally or according to predetermined percentages. This flexibility is beneficial for scenarios like dividing funds among your children. In the event a beneficiary predeceases you, you have the option to appoint a contingent beneficiary. Additionally, you may choose a charitable organization as a beneficiary.

Yes, as a policyholder, you can typically change your life insurance beneficiary. You have the flexibility to name multiple beneficiaries, allocate percentages, and update your choices as circumstances change. This allows you to adapt your life insurance to evolving family dynamics, financial responsibilities, or personal preferences.

The cost of life insurance varies based on several factors, including your age, health, coverage amount, and type of policy. Generally, Term Life Insurance is more affordable, providing coverage for a specified period. Permanent Life Insurance tends to be costlier due to its lifelong coverage and cash value accumulation. Younger, healthier individuals often secure lower premiums. To determine the cost, consider your financial circumstances, coverage needs, and long-term goals. Consulting with insurance providers, utilizing online calculators, and seeking quotes can help assess the potential expenses associated with life insurance.

Premiums for life insurance are influenced by factors such as age, health status, coverage amount, and the type of policy chosen. Younger, healthier individuals typically secure lower premiums, while Permanent Life Insurance, offering lifelong coverage and cash value accumulation, tends to have higher costs.

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